Tracking AI Attribution: Measuring What AI Actually Contributed to Conversions
AttributionAIMeasurement

Tracking AI Attribution: Measuring What AI Actually Contributed to Conversions

aanalyses
2026-01-30
12 min read
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Measure AI's true conversion contribution without overclaiming: instrument, run holdouts, and use Shapley + causal models to assign fair credit.

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#Attribution#AI#Measurement
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